Netcreationz.com

Sunday, May 20, 2007

SEO

What is Search Engine Optimization?
Determining if your site is already optimized for search engines couldn’t be simpler. Select any search engine you like to use, Google as an example. Enter whatever product or service your site is trying to sell. If your site isn’t mentioned in the top five or ten sites that come up as a result of that search - your site is not optimized and you can assume that the likelihood of your ever getting any customers, or business, via that search engine is nearly zero.

Ever wonder how or what determines which sites actually do pop-up in a search? Is it an accident, - no shot, some type of random selection, no way. The sites that pop-up first in search engine hunts by consumers, do so by design - the site was search engine optimized and therefore selected as a result of an extremely sophisticated and mathematically intense understanding and manipulation of the inner workings of search engines.

Netcreationz - helped to write the book on search engine optimization.
Optimizing an existing site, while somewhat of a challenge is quite doable. Developing a site from scratch, with optimization in mind, is the best way to go. Netcreationz develops web sites that work. They portray the right corporate image, are easy to navigate and are designed with one compelling objective - the buy button. More importantly, these sites work because they are traffic-magnets pulling enthusiastic potential customers to your site. Remember, visitors to your site via a search engines, come with a predetermined motivation to buy what you’re selling and arrive at your site only after researching to find a place to actually buy.

The classic misstep, when creating a web site, is placing the entire focus on the look, feel and navigation of the site and ignoring a comprehensive strategy for attracting traffic and ultimately delivering customers to the site’s shopping cart, or cash register. In many cases the Webmaster overspends on the websites development and complexity. Many sites take advantage of cutting edge technology without regard to the lack of required computer power of the vast majority of potential customers, who are then forced to move on to simpler less expensive sites. Netcreationz never loses sight of its client’s objectives- attract customers and then provide them with a pleasant simple buying experience.

Search Engine Facts:

Optimizing your site for search engines is a proven and highly skilled technique for improving the chances that your site will be found early in any relevant search.
Search engines create the highest quality traffic
Search Engine Result Placement is crucial regarding traffic quantity & quality

Coming up as number five (5) versus number three (3) in a search, will cause as much as a 75% attrition in traffic

Information within your meta-tags, ranking criteria, link popularity and other information is factored into a search engines algorithm.
The large majority of search engine submissions (99%) are all but worthless
Link popularity (total number of sites linked to your site) increases traffic to your site and is an excellent source of targeted traffic

This important factor in search engine placement can be favorably manipulated to your sites benefit

Meta- tags provide a way to control your summary in some search engines and make your site more prominent
Netcreationz understands how search engines work, and knows how to exploit them to get high quality targeted traffic to your site
Costs - For a fraction of what it cost to design and develop an attractive website, Netcreationz can help to assure that it will be profitable.

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2 Comments:

  • I have a question about using a robot.txt, specifically, where does it go?

    By Anonymous, At May 22, 2007 2:36 PM  

  • The robot.txt file needs to be placed in the root directory for the domain or domains you would like to have crawled by search engine robots.

    By R.Thompson, At May 22, 2007 3:22 PM  

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